Three things that set your Realtor apart


1. Expertise
Although online and mobile access to information on homes for sale, home values and research tools have become the norm, understanding the market and navigating the process of buying or selling a home is still complex. It’s more important than ever to work with a real estate professional who has a level of expertise that goes beyond what a mobile app, online video or website can do.

The John L. Scott team of Realtors takes pride in offering areas of expertise that most clients don’t even consider. For example, most buyers search for a home without taking into consideration the various market conditions that can affect the entire purchase process. Market seasonality, the backlog of buyers (also known as the competition), and an analysis of recent comparable sales all factor into an offer and acceptance strategy.

2. Negotiations
One of the top three things that clients want most from their Realtor is help with negotiations. Many people think they’re good at negotiating but oftentimes their experience is in haggling or bargaining, which is different than the art of negotiating.

“Keep in mind that typically, both buyers and sellers are emotionally invested,” CEO Lennox Scott said. “When it comes to something so deeply personal as a home, the importance of having a professional negotiation expert working for you is invaluable.”

John L. Scott Real Estate Specialists understand that negotiation is both a skillset as well as a mindset that helps a conversation transform into an agreement that’s a win for all parties.

“You definitely don’t want to enlist the services of any real estate licensee whose only tactic is to split the difference and settle in the middle every time,” Lennox said.

3. Transactional Excellence
From the moment an offer has been mutually accepted by the buyer and the seller, John L. Scott professionals coordinate every detail of the real estate transaction. From inspections, appraisals, title, escrow and loan processes, the Realtors communicate and collaborate with all parties involved to ensure a smooth closing.

“These are the details that separate those who simply have a real estate license and John L. Scott Residential Specialist committed to the process of transactional excellence,” Lennox said. “You have plenty of personal matters to consider during a real estate transaction, and we want to make your journey to closing day as stress-free as possible.”

NOTE: A version of this article first appeared in the 2019 Liberty Lake Yearbook.

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