Every day, you do great things. Occasionally people take notice, but often it’s just you and the dog.
As a business hero, it can be hard to trumpet your incredible work. Sure, there’s the modesty thing, but really it’s about keeping a firm grip on the grindstone. You’re busy! Great things don’t happen on their own.
Meanwhile, a lack of communication is costing you money and opportunity:
• Another amazing customer testimonial? If only you had time to capture it for your marketing.
• That light-bulb marketing inspiration? It quickly passes. (Creativity is fun and all, but the execution is exhausting.)
• Your business practices and offerings have improved? Too bad your website copy and communication templates are pull-dated.
Yes, you are doing great things. But Momentum is calling, and you keep sending it to voicemail.
What if you sent it to an expert instead? I can help you …
Leverage Your Testimonials
In an age of Amazon reviews and social consumerism, perhaps the most powerful tool in your marketing arsenal is your customer’s story. You worked hard to create raving fans, so use these five-star reviews to spotlight the problem you solve and the transformation you provide. With my background in journalism and newspapers, I specialize in these full-service “case studies,” interviewing you and your customer to deliver a story to leverage through all aspects of your marketing.
Wow With Creative Content
Sometimes, you just need to break the mold. Don’t like how talking about yourself can come off as self-serving and one-sided? Maybe the solution is a quiz like this one I wrote for Mint Condition Dental? Or what about the local orthodontist who was looking for a dual-purpose concept for a Christmas card and full page ad? I photographed Dr. “Ralphie” and his team for the concept and wrote the “Christmas Story”-inspired copy.
What are you needing to communicate right now? I help you do it effectively by doing it creatively.
- Website copy
- Email campaigns
- Sales letters / funnels
- Blog posts / articles
- Mailers / handouts
- Customer communication templates
Answer the Call
1. Contact Josh for a complimentary consultation, where we identify the biggest spark to kindle your communication game.
2. I light it up like the Fourth of July, helping your message do what it’s supposed to: Get noticed.
3. Get back to doing your thing. After all, it’s pretty epic, and it merits a proper crowd.
Writing Posts / Examples
Mike Tolley has been selling and servicing golf carts in Spokane for 30 years. The owner and general manager of Ott Knott Golf Carts will tell you the secret to golf cart performance and durability has more to do with a properly maintained battery than anything else. Here are Tolley’s top five battery tips. 1. Get what you pay for. “The cheapest […]
Note from Josh: This post is updated as of June 1, 2020, to reflect the cancellation of the 2020 season for one of our community’s finest summer traditions, the Rockin’ B Ranch. An edited version of the original subject of this post — a feature on Rockin’ B’s Miss Shirley — is still included at the bottom of this post. But first, […]
Customers of the Liberty Lake Sewer and Water District will be required to annually hire a Washington State-certifed Backflow Assembly Tester to verify all residential, multifamily and commercial connections are protecting the customer and community’s water supply. The importance of backflow plays a vital role in events such as the November 2019 boil order. The District determined that one possible cause was […]
For quarantine last week, I introduced the daughters to a famously temperamental basketball coach known for his adversarial relationship with writers. One thing led to another, an old chair was thrown and an obscenely under-funded video was produced. I’ve been trying to brand the communication side of the business with the tagline, “You do great things. I do your writing.” Perhaps more […]
Are you a “scone-eating savage”? Blissful Whisk Owner Tiffany Cable prepares her scones like the Queen of England thanks to long-remembered advice from her grandmother. My free gift to you: Learn how to enjoy a proper scone and tea like the Queen and discover other standout coffee, tea and food options that fuel the people behind 10 of your favorite Inland Northwest […]
Spend time with your kids. Support local entrepreneurs. Good advice in any season, these two lessons have been proclaimed even louder during a period of quarantine. But what if you could heed both simultaneously? You can, through Liberty Lake resident Kristi Stalder’s new book, “I Love You More.” A local author, book coach, entrepreneur and mother, Kristi wrote the book to provide […]
A year ago, Liberty Lake resident Tiffany Cable built her dream, a bakery just down the street from her River District home at the corner of Barker and Mission. At the same time, her neighbor and property owner, Dr. Owen Packard, expanded his Lakeside Dental practice into the greater Liberty Lake area. Looking back, both the baker and the dentist are particularly […]
When Delmer and Marie Bault make a commitment, it’s for the long haul. They lived in the same 24th Street home in Spokane Valley for 60 years. They have attended the same church, Greenacres Christian Fellowship, since they were married (in Delmer’s case going on 78 years). Most important, they have been married 74 years this past December. So when they were […]
In and around the Villas at Big Trout Lodge in Liberty Lake, Max the Cat is a bit of a celebrity. Owner Rob Martin intends to treat him as one, whether that’s the twice-daily walks around the grounds or providing high quality food and products from his local pet supply store, Pawpular Companions. Rob and Max moved to Liberty Lake when Max […]
Growing up in the 1980s, Tamryn Parker-Carver and her husband, Scott, both had braces, and they both remember the trauma of having permanent teeth pulled because there wasn’t enough room in their mouths. It came as no surprise, then, when their family dentist told them children Sylvie and Joel both had extremely narrow palates. The kids were facing severe crowding issues and […]
Twice a day, Paul Inman leaves his Liberty Lake residence and makes the short drive to visit his wife of 42 years, Linda. He feeds her and talks to her. He visits with people he refers to as extended family and moves from room to room through a place he calls his second home. That place is Guardian Angel Homes. Moving Linda […]